What Is Email Marketing?
Email marketing is the process of sending highly relevant email communication to people who have specifically requested to receive emails from your business. It’s a powerful form of direct response marketing where you can direct your list to take the specific actions you want them to take.
According to a Mckinsey & Co study, email is 40 times more effective at converting new customers than Facebook and Twitter. Email marketing also drives more conversions than any other marketing channel, including search and social.
Implement The Most Powerful Tool in your Marketing Toolbox To Generate More Sales
Building an email list and implementing an email marketing strategy is the single biggest tool you can use right now to grow your business.
And why is that?
Just like a retail store has people come through its doors and browse without purchasing, so too does a website have visitors that drop by and look around without making a purchase either. Capturing their email address allows you to remarket to them long after they’ve left your website so that when the time comes when they’re ready to buy, your business will still be at the front of their minds.
Email marketing puts the power of generating sales back in your hands. When done correctly, it’s literally like printing money.
The catch is that it MUST BE DONE THE RIGHT WAY.
The 4 Reasons Why Your Current Email Marketing Strategy Isn’t Working
Not having an email marketing system in place. Maybe you know how powerful email marketing is, but you just don’t know how to get started.
Not being able to write effective copy. The perfect email should get opened instantly and the reader should take the specific actions that you specify within the email. Unfortunately, very few people know how to write compelling email copy.
You’re really spamming instead of marketing. Do you know the difference between marketing and spamming? With marketing, you’re sending email communication that the recipient WANTS AND EXPECTS from you. With spam, you’re hitting strangers up with random offers out of the blue that they didn’t request.
Not having a solid email marketing strategy in place. Email marketing is only effective if you have a solid email marketing strategy in place. Simply cranking out emails to a list of people is like being in a bad relationship–eventually it’ll lead to a sour breakup. You want your list craving for the email content you publish.
Trust Your Email Marketing to The Experts at Marketing Sumo
We are battle-hardened experts when it comes to email marketing. We’ve sent over a billion emails and have generated millions of dollars in revenue through our email campaigns, so we know what works and what doesn’t.
Our results-driven email marketing services can help you:
1. Get set up with email marketing, including a lead generation strategy and technology selection.
2. Full management of your email marketing .
3. Email copywriting.
4. Setting up email marketing automation.
5. Creating email marketing funnels.
6. Email marketing training for your internal team.