On-Site Optimization. Quality Content. Industry Best Practices = High Ranking Site
Your company’s website ranking is affected by a variety of factors that only Google knows. Search Engine Optimization is the process of improving your website’s organic ranking for the key words your customers are using when searching for your products and services.
If an SEO Company Promises You a #1 Ranking…Run the Other Way
Only Google knows the criteria they use to rank websites and it’s a closely guarded secret. Ethical SEO companies apply time-tested techniques that Google has publically announced are factors in rank such as onsite optimization and quality inbound links. Using ethical SEO strategies can generally get your site onto the first page of search listings for a keyword phrase.
Non-ethical (a.k.a. blackhat) SEO companies will promise you top rankings, but it’s nothing but empty promises because neither they, or any company for that matter, can guarantee you a top placement. And at worst, these unethical SEO companies can get your site penalized and de-ranked from Google.
The 2 Key Areas of Search Engine Optimization
ONSITE SEO: This is a technical process that makes sure your website is structured properly so that it’s friendly for the Google bots that visit your site.
With onsite SEO We do a complete audit & edit of your website’s:
- link structure
- unique content
- keyword density
- page naming structure
- meta settings
- titles and descriptions
- interlinking anchor text
- robot.txt files
OFFSITE OPTIMIZATION: A large factor in Google’s search rank algorithm are the number and quality of inbound links coming to your site. Google determines that an inbound link from a quality site is the same as a vote of confidence for your site, so the more good links you have from other sites, the better your site will be ranked. Our team of SEO experts will build quality Google-friendly links to your site, without ever resorting to unethical techniques that can get your site de-ranked or banned.
Marketing Sumo’s SEO Services Include
- Onsite SEO
- Content Marketing
- Social Media Automation
- Localized SEO
- Website Speed Optimization
- Offsite SEO
- Online Reporting
- Dedicated Project Manager
- No Contracts